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Investment Strategy2026-02-24

International ETFs Soar as 'Sell America' Gains Traction

The 'Sell America' trade is spreading in 2026 as international equity ETFs significantly outpace U.S. stocks. With EFA and VXUS outperforming domestic indices year-to-date, global diversification through proper asset allocation is essential.

관리자

The 'Sell America' debate is raging on Wall Street. International stocks continue outperforming U.S. equities in 2026, following 2025's trend, accelerating strategy adjustments among global investors heavily concentrated in U.S. markets over the past decade. The fact that half of global market capitalization sits outside the U.S. is being reexamined. Over $16.5 billion flowed into international equity ETFs in January alone, confirming this trend.

U.S. vs International: Performance Reversal Data

EFA (developed markets ETF) has gained 8.4% in 2026, far surpassing SPY's 3.1% return. VXUS (total international) also rose 7.2%, dominating VTI (total U.S.). Notably, one country's stock market delivered nearly 100% returns in 2025, achieving the world's best performance. The Invesco RAFI Developed Markets ex-U.S. ETF showed excellent risk-adjusted returns with 22.4% gains and just 8.3% maximum drawdown over the past year. This data fundamentally challenges U.S.-centric asset allocation calculator strategies.

Beyond Home Bias: The Value of Global Diversification

U.S. investors traditionally exhibit 'home bias,' concentrating over 70% in domestic stocks. However, global companies like ASML, Samsung, and Toyota are listed outside the U.S., accessible only through EFA and VEA. Investors increasingly use asset allocation calculators to reset U.S.-to-international ratios to 60:40 or 50:50. Korean investors should also consider moving beyond SPY and VOO concentration toward global diversification at this juncture.

In-Depth Regional Analysis of Promising International ETFs

European markets offer broad access through EFA with still-attractive valuation discounts. Japan features prominently in VPL (Asia Pacific ETF), with weak yen boosting export earnings. India's structural growth story continues through INDA. Brazil is accessible via EWZ, while for broad emerging market exposure, EEM and VWO are suitable choices. Using a rebalancing calculator to optimize regional weightings and perform regular adjustments is essential for maximizing risk-adjusted returns.

Building a Portfolio Strategy for the Sell America Era

Experts analyze the U.S. de-concentration as a structural trend likely to persist. Maintaining core U.S. positions through SPY and VOO while securing 20-30% developed market exposure via EFA and IEFA is recommended. Supplementing with AGG ETF for bond exposure and reducing U.S. tech leveraged products like TQQQ is prudent. Currency risk must be considered for international ETFs, with HEDJ (Europe currency-hedged ETF) serving as a hedge alternative. Quarterly global allocation reviews through a rebalancing calculator provide necessary discipline.

Conclusion

The spreading Sell America trade represents a fundamental market reassessment of a decade of U.S. dominance. Increasing international ETF allocations through EFA and VXUS while regularly checking global diversification via asset allocation tools is a wise strategy. Investors finding growth opportunities outside America will be 2026's winners, with systematic rebalancing as their core tool.

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