How to Make Instagram Reels | Editing, Ratio, Cover, and Posting
A practical guide to creating Instagram Reels, adding clips, music, captions, effects, covers, and checking the 9:16 format before posting.
Making an Instagram Reel means creating a short vertical video inside Instagram, then adding clips, music, captions, effects, a cover, and a caption before posting.
Instagram's Help Center explains that you can record a Reel in the app or add photos and clips from your camera roll. Menu names can change by app version, so use the current app screen as the final source.
1. Quick Steps
- Open Instagram and choose
Reelfrom the create menu. - Record a video or add clips from your camera roll.
- Add music, text, stickers, or effects.
- Trim and reorder clips.
- Choose a cover and write a caption.
- Check ratio, text placement, sound, and copyright before posting.
See Instagram's official help pages for creating and editing Reels and recording a Reel.
2. Start With One Sentence
Before editing, write one sentence that explains who should watch and what they will get. A clear hook helps more than adding extra effects.
| Goal | Example hook |
|---|---|
| Place recommendation | Three quiet cafes in Seongsu |
| Product review | The feature that made me buy this again |
| Quick tip | Remember this Instagram ratio |
| Daily log | Weekend routine in 15 seconds |
If you are new to the format, read the Instagram Reels meaning guide first.
3. Ratio and Cover Checks
Reels usually work best as 9:16 vertical videos. Keep important text, faces, and products away from edges and button areas.
| Check | Recommendation |
|---|---|
| Ratio | 9:16 vertical |
| Key text | Near the center |
| Face or product | Avoid lower UI areas |
| Cover | Still clear when cropped as a square |
| Caption | Short and readable |
For more sizes, see the Instagram photo ratio guide. Use the word counter if you need a shorter caption. After publishing, use the Instagram algorithm and views guide and hashtag guide.
4. FAQ
Where do I start making a Reel?
Open Instagram, use the create button, and select Reel. The exact location can vary by app version.
Can I make a Reel with photos?
Yes. You can combine photos and short clips, then add music, captions, and transitions.
Does a Reel have to be 9:16?
Not strictly, but 9:16 vertical is the safest layout for full-screen viewing.
What matters most for Reel views?
Show the topic or result in the first seconds, keep captions readable, and publish content that matches the account's theme.
Additional Tips
- A 9:16 vertical format is usually the safest Reels layout.
- Show the topic or result in the first 1 to 2 seconds.
- Use music, captions, and effects only when they support the message.
Time calculators to use next
Continue with calculators for h:m:s arithmetic, work hours, sleep planning, presentation timing, and world time.
Apply this to your portfolio
Calculate the optimal weights with the rebalancing calculator
Go to Rebalancing CalculatorHave any questions?